GoldToe - gets bullish

GoldToe Gets Bullish: 

In the middle of New York Fashion Week, GoldToe underwear put a pair of its (size XXXL) underwear in an unlikely place to steal the spotlight for their 2010 line launch: on the Wall Street Bull.
The campaign went completely viral. 

Source: Twitter @SahilBloom 

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* Guerilla Marketing 

* Good Ad Bad Ad 

* Marketing Gyanology 

* Marketingpundit 

Bounty - massive messes

Bounty's Massive Messes: 

Bounty installed massive messes throughout NYC in a creative awareness campaign.
From an enormous, knocked-over coffee cup to a giant melted popsicle, Bounty's campaign took over social media and cut through all the marketing noise in their category. 

Source: Twitter @SahilBloom 

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* Guerilla Marketing 

* Good Ad Bad Ad 

* Marketing Gyanology 

* Marketingpundit