GoldToe Gets Bullish:
In the middle of New York Fashion Week, GoldToe underwear put a pair of its (size XXXL) underwear in an unlikely place to steal the spotlight for their 2010 line launch: on the Wall Street Bull.
The campaign went completely viral.
Source: Twitter @SahilBloom
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* Guerilla Marketing
* Good Ad Bad Ad
* Marketing Gyanology
* Marketingpundit
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