On 7th & 8th August 2012, two hot-dog carts filled with 10,000 'vibrators' hit hot spots around Manhattan and gave away FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up.
The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!”
The location of the carts were posted continuously on the Trojan Vibrations Facebook page.
With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year!
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