Amul Tru celebrated Pakistan's defeat by India with Sip Sip Hurray

India defeated Pakistan in Champions Cup tournament in February 2025. 

Amul Tru celebrated the victory with the text, 'Sip Sip Hurray'. 

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Cadbury's Dairy Milk bridges the Hindi-Tamil language divide

Cadbury's Dairy Milk bridges the Hindi-Tamil language divide, even while Tamil politicians are trying to keep the issue raging by playing cheap sentiments. 

(March 2025) 

Britannia Marie Gold honoured Avani Lekhara by launching limited edition packs

Britannia Marie Gold honoured Avani Lekhara who won Gold at the Paris 2024 and Tokyo 2020 Paralympic Games. For the first time in 18 years, Britannia launched a limited edition pack in which they reshaped the iconic brand not just to match Avani's 4.5 cm target but to make us consumers feel quite literally the precision required to hit the mark from 10 mtrs away. Every biscuit in the pack is intricately engraved with the same placement of Avani's historic winning shots. It's just not a design but tribute to her grit, focus and perfection measured in millimeter. 

The advertising agency responsible for this brilliant creative work just didn't tell a story but made it tangible.  They turned inspiration into something that consumers can hold, taste and experience. Some victories are are just not seen but felt and savoured. 

(March 2025)