Sunday 30 July 2023

Gillette India - Two sisters break the gender stereotype and manage a barber's shop


Two sisters Jyoti and Neha are running a barber's shop of their dad in a small village in UP breaking the gender stereotypes. Gillette India has picked up the story and highlighted it in a beautifully made advertisement. Interesting to note is the background music. Till the father and son go to the barber's shop, the background score played is a local song called 'sohar' sung in North India only when a male child is born. However, after the girl starts shaving, the song changes.