Tuesday, 12 December 2023

Durex - Peach flavour


New Year's resolution: more 'peach', more pleasure. 

Durex 
Peach Fuzz, 
Pantone, 
Pantone 2024, 
Pantone Colour of the  year 

Sunday, 15 October 2023

No Bindi No Business - Shefali Vaidya the anti Hindu fake activists


* No Bindi No Business 

I am with Shefali Vaidya. 

Fake activists and third graded advertising professionals who wake up during Hindu festivals only. 

They should be named and shamed. 
I am dying to name atleast one such rascal! He should not live in peace. 
* Good Ad Bad Ad

Sunday, 13 August 2023

Air India unveiled a new brand logo and aircraft livery on 2023-08-10


Air India revealed a new brand logo and aircraft livery on 2023-08-10, marking the dawn of the makeover. The unveiling comes as the airline embarks on a journey to upgrade its fleet with the historic acquisition of 470 new aircraft in a multi-billion-dollar deal at the Paris Air Show 2023. 

There’s a new window of possibilities rising in the sky.
The new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a “Window of Possibilities”. 

The new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern. 

Travellers will begin to see the new logo and design starting December 2023. 
* Marketingpundit 
* MarketingGyanology 
* Good Ad Bad Ad 
* Branding

Sunday, 30 July 2023

Gillette India - Two sisters break the gender stereotype and manage a barber's shop


Two sisters Jyoti and Neha are running a barber's shop of their dad in a small village in UP breaking the gender stereotypes. Gillette India has picked up the story and highlighted it in a beautifully made advertisement. Interesting to note is the background music. Till the father and son go to the barber's shop, the background score played is a local song called 'sohar' sung in North India only when a male child is born. However, after the girl starts shaving, the song changes. 

Thursday, 15 June 2023

Offbeat CCU - Sounds of Kolkata


A journey through Kolkata, using only sounds of the city.
Every sound is guaranteed to flash a memory in front of your eyes if you know the city well .... very creative, excellent production for OFFBEAT CCU. 

Sunday, 26 March 2023

Mankind PregaNews - Women's Day 2023


New definition of beauty redefined by PregaNews by Mankind. 

International Women's Day (Women's Day2023) 2023-03-07. 

* Prega News 
* Mankind Topical 
* Topical Advertisement  
GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Wednesday, 8 February 2023

Amul Icecream - Happy Propose Day



Happy Propose Day (propose_day) 2023-02-08. 

* Amul 
* Amul Topical 
* Topical Advertisement  
GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Amul Fruit N Nut Dark Chocolate - Bengali


Have Amul Fruit N Nut Dark Chocolate during study breaks. 

* Amul 
GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Amul Butter Cookies - Bengali


Have Amul Butter Cookies during games breaks. 

* Amul 
* Amul Butter Cookies 
GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.