Sunday, 14 December 2014

Google remembers Raj Kapoor on his 90th Birthday on 2014-12-14

Google remembers Raj Kapoor on his 90th Birthday on 2014-12-14.
Google is simply wow!

Print advt in Pune for weight loss to ensure fast marriage



Print advertisement in Pune promoting assured weight loss for ladies to ensure fast marriage. Very degrading & humiliating.

Pune, also known as the Oxford Of The East and famous for its Rotten English, churns out thousands of (predominantly, unemployable) sales, marketing & communications graduates/ post-graduates from the 115+ B-schools affiliated to University of Pune.
A sizeable chunk fail to secure jobs even 3 - 5 years after securing a degree.
Some of them float roadside creative agencies (sic!) and the kind of advertisements they produce should only find a place in stinking gutters!

Friday, 14 November 2014

Wonderbra urges males to pamper their girls

Print advertisement for Wonderbra, the lingerie brand.
The short copy on a bright canary yellow background urges males to pamper their girls!

Verdict: Brilliant advertisement with a high 'top of the mind' recall.

Nike Football OOH - BMW crushed

Nike Football - BMW crushed.

Verdict: Expensive but outstanding OOH promotion.

Catchy advertisement by The Telegraph (Kolkata edition) on Father's Day

A very catchy advertisement by The Telegraph (Kolkata edition) on Father's Day.
Very relevant!

Job openings for twins as 'Front Office Executives'

Job openings for twins as 'Front Office Executives' !!!
Quite a weird advertisement for job openings as 'Front Office Executives' for an Automobile dealership in Pune, India published in Pune Mirror on 11th July 2013.
I am baffled! Still wondering why they want only twins (M/M, F/F, M/F) to apply for the job. What could be the logic?

Verdict: Weird Advertisement.

Wednesday, 12 November 2014

Rimmel Quick Dry nail polish - outstanding OOH initiative

Rimmel Quick Dry nail polish :)

A pop-up window on us.rimmellondon.com claims that their nail polish "dries so fast, you can change your nail colour every day! XpressTM brush for 1 second application. Dries in less than 60 seconds. Picture perfect nail colour in a flash!"

The branded has placed a large perfectly sculpted inverted bottle of nail polish with content spilling onto the ground.
It's funny, eye catching and easily catches the attention of young women who are the prime target audience.
Brilliant brand positioning!

It's an outstanding 'Out of Home' (OOH) initiative.

Saturday, 8 November 2014

Print advertisements of 1960 Ambassador Mark I

Print advertisements (almost of the vintage era) of 1960 Ambassador Mark I.
Good lesson for Advertising and Marketing students.

Compiled by Marketingpundit.com (virtual space identity Deep Banerjee).



Award winning outdoor advertisement for Wonderbra by TBWA London

Outdoor advertisement for Wonderbra.
This advertisement by TBWA London was voted the greatest poster ever created in Campaign's Outdoor Hall of Fame in 1995.
Copywriter - Trevor Beattie. Creative Director - Trevor Beattie. Art Director - Nigel Rose.

Thursday, 6 November 2014

Dance of Democracy - what you see & what you get - Jayalalitha

"Dance of Democracy - what you see & what you get" - A series of print advertisements in March - April 2014 by Times of India across India prior to the Lok Sabha Elections 2014.
Figuring here in this advertisement is Ms.Jayalalitha, Chief Minister of Tamilnadu.
The visuals & copy of the advertisement is very apt & hilarious.

Verdict: Superb Advertisement

Wednesday, 5 November 2014

Dance of Democracy - what you see & what you get - Mamata Banerjee

"Dance of Democracy - what you see & what you get" - A series of print advertisements in March - April 2014 by Times of India across India prior to the Lok Sabha Elections 2014.
Figuring here in this advertisement is Ms.Mamata Banerjee, Chief Minister of West Bengal & founder of the political party Trinamool Congress (TMC). The visuals & copy of the advertisement is very apt.

Verdict: Superb Advertisement

Announcing the launch of 'Good Ad Bad Ad'