Amul Tru celebrated Pakistan's defeat by India with Sip Sip Hurray

India defeated Pakistan in Champions Cup tournament in February 2025. 

Amul Tru celebrated the victory with the text, 'Sip Sip Hurray'. 

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#Amul 

#AmulTru 

#AmulTopical 

#TopicalAdvertisement

Cadbury's Dairy Milk bridges the Hindi-Tamil language divide

Cadbury's Dairy Milk bridges the Hindi-Tamil language divide, even while Tamil politicians are trying to keep the issue raging by playing cheap sentiments. 

(March 2025) 

Britannia Marie Gold honoured Avani Lekhara by launching limited edition packs

Britannia Marie Gold honoured Avani Lekhara who won Gold at the Paris 2024 and Tokyo 2020 Paralympic Games. For the first time in 18 years, Britannia launched a limited edition pack in which they reshaped the iconic brand not just to match Avani's 4.5 cm target but to make us consumers feel quite literally the precision required to hit the mark from 10 mtrs away. Every biscuit in the pack is intricately engraved with the same placement of Avani's historic winning shots. It's just not a design but tribute to her grit, focus and perfection measured in millimeter. 

The advertising agency responsible for this brilliant creative work just didn't tell a story but made it tangible.  They turned inspiration into something that consumers can hold, taste and experience. Some victories are are just not seen but felt and savoured. 

(March 2025) 

Dr Agarwal's Eye Hospital

Dr Agarwal's Eye Hospital

Nostalgic advertisement jingles of 1990s and early 2000s

Nostalgic advertisement jingles of 1990s and early 2000s. 

Performed beautifully by middle school students. 

Courtesy: Lalit Kala 

 

Vote wisely. Vote for BJP

Vote for BJP. 

Vote wisely. 

October 2024.

Titan Eye - Eye test menu in dhabas

Eye test menu replaced traditional printed menus in dhabas for truckers. 

Innovative BTL initiative by Titan Eye publicized in the form of a short video in social media wef October 2024. 

Times of India, Kolkata

Times of India, Kolkata 

- Cholbe na, cholbe na. 

- Chop and muri. 

BJP - Loksabha Elections 2024 - Modi's guarantee

BJP - Loksabha Elections 2024 - Modi's guarantee. 

Times of India Kolkata - Cholbe na

Times of India Kolkata - Cholbe na. 

Herd mentality of Bengalis to protest without knowing why people are protesting.

Imperial Blue - Men will be men

Imperial Blue - Men will be men

PVR - 73rd Independence Day 2020-08-15

Happy 73rd Independence Day, 2020-08-15. 

PVR 

* Topical Advertisement 

* Good Ad Bad Ad

Cadbury 5 Star - Do nothing

Enroll now at Cadbury 5 Star University and do nothing. 

Nandu Lungi

Nandu Lungi 

(2023-12) 

Durex - Peach flavour

New Year's resolution: more 'peach', more pleasure. 

Durex 
Peach Fuzz, 
Pantone, 
Pantone 2024, 
Pantone Colour of the  year 

No Bindi No Business - Shefali Vaidya the anti Hindu fake activists

* No Bindi No Business 

I am with Shefali Vaidya. 

Fake activists and third graded advertising professionals who wake up during Hindu festivals only. 

They should be named and shamed. 

I am dying to name atleast one such rascal! He should not live in peace. 

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* Good Ad Bad Ad

ICC Men's World Cup 2023 song released

ICC Men's World Cup 2023 song released. 

Air India unveiled a new brand logo and aircraft livery on 2023-08-10

Air India revealed a new brand logo and aircraft livery on 2023-08-10, marking the dawn of the makeover. The unveiling comes as the airline embarks on a journey to upgrade its fleet with the historic acquisition of 470 new aircraft in a multi-billion-dollar deal at the Paris Air Show 2023. 

There’s a new window of possibilities rising in the sky.

The new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a “Window of Possibilities”. 

The new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern. 

Travellers will begin to see the new logo and design starting December 2023. 

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* Marketingpundit 

* MarketingGyanology 

* Good Ad Bad Ad 

* Branding

Gillette India - Two sisters break the gender stereotype and manage a barber's shop

Two sisters Jyoti and Neha are running a barber's shop of their dad in a small village in UP breaking the gender stereotypes. Gillette India has picked up the story and highlighted it in a beautifully made advertisement. Interesting to note is the background music. Till the father and son go to the barber's shop, the background score played is a local song called 'sohar' sung in North India only when a male child is born. However, after the girl starts shaving, the song changes. 

Offbeat CCU - Sounds of Kolkata

A journey through Kolkata, using only sounds of the city.

Every sound is guaranteed to flash a memory in front of your eyes if you know the city well .... very creative, excellent production for OFFBEAT CCU.